Keep your website, Google listing and social profiles matched
Branding · 2 min read · Updated 29 Sept 2026
A customer might see your Instagram post, then your Google listing, then your website. If the name, logo or details differ, they may wonder which is current or whether they are the same business.
Details that should always match
- Business name, spelled the same way everywhere.
- Address and phone number, word for word.
- Opening hours, including holidays.
- The logo and profile photo.
- A short description of what you do.
Make the look match too
Use the same colours and fonts on your social posts, your website and any printed material. You do not need identical designs, only a clear family resemblance so people recognise you at a glance.
Consistency is not glamorous work, but it quietly builds the trust that turns a first look into an enquiry.
Keep a simple audit habit
Every few months, open each profile and compare it with your website. Update anything that has changed, such as a new phone number, and remove old profiles you no longer use.
Consistency is not glamorous work, but it quietly builds the trust that turns a first look into an enquiry.
Put it into practice.
The problem
Your shopfront, website and social pages each look like a different business.
Step 1
Collect every place your brand appears: site, social, bills, boards, packaging
Step 2
Replace old logos and colours with the current kit, starting with the most visible
Step 3
Share the kit with anyone who makes materials for you
The plan
The plan: make every touchpoint look like the same business, and keep it that way.
An example of how we would think about it, not a client result. Want the same for your business? Ask for a free audit →
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