A coach with traffic but no enquiries
Ads were bringing visitors, but the offer page was unclear and there was no easy way to ask a question.
From problem to plan.
The problem
Ads were bringing visitors, but the offer page was unclear and there was no easy way to ask a question.
Step 1
Rewrote the offer page around one course and one clear outcome
Step 2
Added a WhatsApp lead form instead of a long contact form
Step 3
Rebuilt Meta ad targeting around people who had already shown interest
The plan
The plan: turn traffic that was already paid for into actual enquiries.
What changes for the customer.
- Ads send visitors to a page with several offers
- A long contact form that most people abandon
- No idea which ad brings actual enquiries
- One clear course and one clear outcome per page
- A WhatsApp chat starts in a single tap
- Every enquiry traced back to its ad and audience
Everything in the plan.
The first few weeks.
- Week 1: Pick one offer. We agree the course to lead with and rewrite the page around one outcome.
- Week 2: Build the funnel. Landing page, WhatsApp form and tracking go live and are tested.
- Week 3: Launch the ads. Meta campaigns start with a small test budget and clear audiences.
- Week 4 on: Learn and improve. We read the data with you and move budget to what brings enquiries.
How we would measure it.
- Cost per enquiry by ad and audience
- Enquiries that turn into calls or demos
- Share of visitors who start the WhatsApp chat
- Enrolments per batch
What we would need from you.
- Your main course, fee and batch dates
- Two or three student stories you may share
- Someone to answer WhatsApp enquiries quickly
- Access to your ad accounts, or permission to set them up
A clear process, no surprises.
Four steps, the same small team from the first call to launch. You always know what happens next, how long it takes and what you receive.
Discover
2 to 4 daysWe start with a short call to understand your business, customers and what success looks like.
- A one-page brief of goals and scope
- A list of pages or features needed
- A timeline and fixed quote
Plan & design
1 to 2 weeksWe map out the sitemap and design the key pages before any code is written, so there are no surprises later.
- Sitemap and content outline
- Design of the homepage and one inner page
- Your feedback and one round of changes
Build & test
1 to 3 weeksWe build the full site, test it on real phones and browsers, and check forms, speed and accessibility.
- All pages built and content added
- Forms, tracking and SEO basics wired up
- A staging link for you to review
Launch & grow
OngoingWe launch on your domain, confirm tracking is live, then keep improving the site with SEO and ads.
- Live site on your domain and hosting
- Analytics and Search Console access
- A monthly report once care or growth plans start