A shop that wants online orders
The shop had a presence on marketplaces but no site of its own, and paid high commissions on every order.
From problem to plan.
The problem
The shop had a presence on marketplaces but no site of its own, and paid high commissions on every order.
Step 1
Built a Shopify store with clear categories and product photos
Step 2
Wrote SEO-friendly product titles and descriptions
Step 3
Set up Google Shopping and a retargeting campaign for cart abandoners
The plan
The plan: a store the shop owns, with lower fees and repeat customers over time.
What changes for the customer.
- Sales only on marketplaces, with high commissions
- No customer list, so no repeat orders
- Product pages that are thin and hard to find
- A store you own, with lower fees per order
- Customer emails and numbers for repeat offers
- Product pages written to be found and to convince
Everything in the plan.
The first few weeks.
- Week 1: Scope and catalogue. We choose the platform and the first products, and plan categories.
- Week 2 to 4: Build the store. Design, product pages, payments and delivery, tested end to end.
- Week 5: Launch and feeds. Store goes live with Google Shopping and tracking switched on.
- Month 2 on: Grow repeat orders. Retargeting, email and SEO on the products that sell.
How we would measure it.
- Orders and average order value
- Cart abandonment rate
- Cost per order from ads
- Share of repeat customers
What we would need from you.
- Product list with prices, sizes and stock
- Clear photos of your best sellers
- Delivery areas, charges and return rules
- Business and payment account details for the gateway
A clear process, no surprises.
Four steps, the same small team from the first call to launch. You always know what happens next, how long it takes and what you receive.
Discover
2 to 4 daysWe start with a short call to understand your business, customers and what success looks like.
- A one-page brief of goals and scope
- A list of pages or features needed
- A timeline and fixed quote
Plan & design
1 to 2 weeksWe map out the sitemap and design the key pages before any code is written, so there are no surprises later.
- Sitemap and content outline
- Design of the homepage and one inner page
- Your feedback and one round of changes
Build & test
1 to 3 weeksWe build the full site, test it on real phones and browsers, and check forms, speed and accessibility.
- All pages built and content added
- Forms, tracking and SEO basics wired up
- A staging link for you to review
Launch & grow
OngoingWe launch on your domain, confirm tracking is live, then keep improving the site with SEO and ads.
- Live site on your domain and hosting
- Analytics and Search Console access
- A monthly report once care or growth plans start